For when you need to measure a mile in inches. Our new Size Matters Coffee Mug is big on everything, capacity, personality, and truth. The side has an actual scale ruler so you can measure your…umm…confidence with utmost accuracy to prove your point. Holds 32 oz. of your favorite beverage great for anyone with a big…personality! Actual scale ruler on the side. Also great for making quick desktop measurements. Perfect for the home or office. High quality ceramic construction. Easy to clean.